![]() ![]() If you’re on Magento, check out the plugins described in this Magento SEO guide. What’s more, it even makes it super easy to manage redirects. Yoast lets you customize metadata, it scores your SEO and readability and offers internal linking suggestions. I personally love the Yoast SEO plugin, which comes as a free tool with a premium upgrade. Whether you’re using WordPress, Drupal or Magento, seek out trustworthy SEO plugins that can bring a lot of efficiency to your on-page SEO strategy. We listed several more here to help with video SEO and to find long tail keywords. Look for a full-suite option like Moz, Ahrefs, Majestic or SEMrush. You’ll use them for keyword research, competitive analysis, site crawls and more. Search engine optimization tools are an important component of any effective SEO checklist. Use it for campaign and event tracking, testing, QA, troubleshooting and integration between your paid and organic campaigns. And Google Tag Manager enables you to work more efficiently and seamlessly with your IT team. Google Tag Manager is a quick and easy way to manage all Google and third-party tags in one place. If you want another perspective, you can also check out Bing Webmaster Tools. Connect the tool to Google Analytics and submit your sitemap within Search Console. ![]() Whereas Google Analytics measures what users do on your site, such as bounce rate, Google Search Console measures what happens before they enter, like impressions and clicks. It tracks the keywords that bring people to your site and checks for errors like 404s or duplicate/missing metadata. Search Console is like the peanut butter to Google Analytics’ jelly. For example, you may configure profiles to monitor traffic by source, geography or URL.īe sure to install GA for any microsites and subdomains you launch as well. Configure multiple profiles to enable your team to run faster analysis of various views of the data. Tun some quick real-time traffic tests to double-check for errors. Install this as early as possible on your site so you have plenty of historical data. No matter what reporting tools and dashboards you use, it’s a good idea to set up Google Analytics. Software should be a key component of your SEO strategy because it amplifies efficiencies. ![]()
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